Most Facebook ad campaigns burn out fast. Our TOFU Machine solves this.
By combining short-form video testing, a content funnel, and strategic retargeting, we create a never-ending traffic engine that warms up audiences and drives conversions at the lowest possible cost.
We start by testing 30 short-form videos to find the most engaging ones.
Quick, high-impact videos that educate, entertain, or inspire.
Identifies what resonates with your audience without spending big.
Builds massive low-cost awareness that feeds the content funnel.
Why It Works: These short videos create a pipeline of engaged viewers who are primed for the next step.
Once we know what works, we retarget through-play audiences with longer, more in-depth content.
Five Video Framework to warm up leads:
Why It Works: This step shortens the sales cycle by building familiarity, trust, and authority before making an offer.
By this point, your audience knows, likes, and trusts you. Now, we show them our high-converting bottom-of-funnel (BOFU) offer ads.
Target only warmed-up audiences who engaged with TOFU & MOFU content.
Show compelling offers like discounts, free trials, or consultations.
Drive conversions at the lowest possible cost by avoiding cold traffic waste.
Why It Works: Instead of pushing sales too early, we nurture audiences first—leading to higher conversion rates and lower acquisition costs.
