Long-tail keywords are keywords that are longer than your typical keyword. For example, people who want information about carpet cleaning would often put in “carpet cleaning” to get results. A long-tail keyword on the other hand is more specific such as “cleaning carpet stains easily “or “natural ways to clean carpet stains”.

 

Why Use Long-Tail Keywords?

Long-tail keywords are often used together with short keywords to boost a site’s SEO. When added correctly into a page’s content, here’s what long-tail keywords can do for you:

  1. They’re perfect jump-off points

Most people who go online aren’t looking for a service provider per se – they’re simply looking for information about a particular task. The introduction of long-tail keywords helps you capture those who are merely looking for information and “convert” them into someone who would opt for your service.

In the previously given example, someone used the “natural ways to clean carpet stains” keyword that led them to your site or your blog. Does that mean you’re going to lose a sale because they’ll find out how to naturally remove carpet stains without your help? Of course not! Often, you can use this keyword to “suggest” ways to remove stains but segue towards the information that these methods aren’t perfect – especially for tough stains. The information is a jump off point and with the right SEO Company – you can make long-tail keywords work for you.

  1. They help narrow down the searches

The use of long-tail keywords also helps narrow down the search results to your target audience. For example, together with “plumbing repair”, you can insert long-tail keywords such as “emergency pipe repair in Houston”. This helps narrow down your audience to those who has access to your services – especially if you’re a local company.

  1. The conversion rate is higher

The specificity of the search translates to a higher conversion rate. When people put in long-tail keywords, that’s because they’re looking for something specific and not just general information about a particular topic. It also has a sense of urgency – translating to immediate use of the service, product, or business.

 

How to Use Long-Tail Keywords

Of course, many of the benefits mentioned above wouldn’t work unless you incorporate those long-tail keywords correctly into your page. Here’s how to use long-tail keywords:

 

 

Find the Rights Ones

It all starts with finding the correct keywords to use in your site. There are tools that can help you with this – such as Google – that can offer you information about the most used long-tail keywords for searches. It’s not always necessary for you to pick the first one on the list. Check the analytics and find out the estimated visits, shares, clicks, URLs, and other information associated with the long-tail keyword. Make your choice from there – the goal is to find a long-tail keyword that will encourage others to visit.

 

Context is Key

Old SEO will tell you that Content is King – but that’s not 100 percent true anymore. Nowadays, the Google Algorithm relies heavily on context. This means you can’t just put the long-tail keyword in the middle of the article and hope it gets recognized. The keyword must make sense when combined with the rest of the information. More importantly – it has to be relevant to the information your visitor actually wants to find out. Note that the on-page use of keywords by today’s standards determines around 15 percent of your search engine ranking.

 

Mix It Up

It’s not enough that you use one long-tail keyword in the article. You have to mix it up – put in different keywords and be mindful of where exactly they will be placed in the article. Keyword density is important – and there are specialized tools for that. The goal is to sprinkle just enough keywords in there to create a ping in Google’s Algorithm. Typically, a 500-word article would need repetitions of the primary keyword three times – one in the introduction, another in the conclusion, and a third one sprinkled somewhere in between. Today however, studies show that using long-tail keywords in the headline can improve your click-through rate and ranking.

 

Evolve with SEO

Finally, keep in mind that Google’s algorithm changes from time to time as a way to better improve their service. You have to evolve with the Search Engine to make sure that you don’t lose any ground in the service. Keep your business updated or have people who can make sure that your page will get enough traffic regardless of any changes in Google’s algorithm.

Long-tail keyword should also be a focus for companies who want increase their visibility in search engine rankings. While not overly powerful when used alone – these tools can be the best way to beat the competition using generic keywords for their own site.

 

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